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Current articles

Distance Selling |
Laura Roussillon | 20.05.2013

Distance selling: tips for a sucessful start

What is distance selling? What does it mean to your business? There are many factors to consider. Get the 3 most important tips for a successful start!
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Blog Blog, Direct Marketing |
Domenico Pereira | 13.05.2013

Direct Marketing - Why stories have a higher impact than facts

 The brain loves stories  Marketing expert, Werner T. Fuchs, knows; emotions work better than facts. This should be taken to heart in direct marketing, too. Mr Fuchs, why does storytelling work better than communicating the pure facts?Because the brain loves stories. Since the ability...
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Blog Blog, Distance Selling |
Manuel Bonnin | 06.05.2013

Distance selling – getting it right

With the announcement that politicians intend to double the share of e-commerce in retail sales by 2015, more and more companies are focusing on perfecting their approach to distance selling. As the current share is just 3.4%, there is plenty of room for growth, a fact that is reiterated by...
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Blog Direct Marketing, Blog |
Fiona Sicre | 15.04.2013 | 1 comment(s)

Inciting customers to purchase by way of direct marketing

Marketing that focuses more on the purchase process is designed to halt the declining response rates in direct marketing. Here, the customer is strategically incited to make a purchase, says Professor Dr Christian Belz, Professor of Marketing at Switzerland’s University of St Gallen, in a talk with...
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Blog Blog, Distance Selling |
David-Alexandre Krupa | 08.04.2013

10 tips for developing an online shop

1. ObjectivesAnalyse your offer and the target market – and don’t put your entire range on the internet from the very beginning, but rather just the items that sell well in your actual shop. 2. HelpOnly develop the shop yourself if you have your own IT department. Otherwise, turn to a full-service...
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