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Asendia helps retailers succeed in foreign markets


20th July 2015

Asendia – the Joint Venture between La Poste and Swiss Post – has strengthened its position as an international facilitator of cross-border e-commerce by providing a range of online support materials to retailers who want to sell their products across borders. The material is available in various languages and allows businesses to assess their preparedness for the challenges related to entering new markets.

Asendia is sharing its expertise in cross-border e-commerce by setting up a dedicated microsite at, designed to make cross-border commerce easy and reliable. On the site – available in English, Spanish, Italian, German, and Swedish – retailers can complete a self-assessment tool (FitCheck)  to find out about how their business can optimise its cross-border shopping experience.

Visitors can also explore the different steps to be considered when evaluating cross-border opportunities – for which Asendia offers a full range of integrated solutions,  including customer acquisition, facilitating transactions, order management, delivery and customer care.

2015 Pocket Guide to Cross-Border E-commerce

As an additional support tool, visitors to the microsite can download the free 2015 Pocket Guide to Cross-Border E-commerce. Across forty six pages, the Pocket Guide provides useful tips for expanding a business into new markets.  It covers three regions (Europe, Americas and Asia Pacific) and ten countries (France, Switzerland, UK, Germany, Italy, Norway, USA, Brazil, Australia and China).

The Pocket Guide is available in four languages – English, Spanish, Italian and German – and provides the support needed to take the next step in cross-border e-commerce, with local knowledge and expert advice.

“As potential customers grow in confidence when buying cross-border, it is important to meet any challenges, such as logistics and technology”, said Manuel Bonnin, Asendia’s Head of Industry, Distance Selling and E-commerce. The Pocket Guide can therefore offer valuable “advice on how to handle returns management, cultural expectations, and how to deliver the best experience for customers.” 

More useful information – and more practical know-how

Further to the microsite, Asendia is providing  free access to its online know-how blog ( where it regularly produces insights on the burgeoning e-commerce markets.

Asendia is also offering a series of free downloadable and comprehensive white papers ( on key destinations for e-commerce, including France, Switzerland, the USA, and Germany. Retailers who intend to expand cross-border have to face specific challenges depending on the markets they are targeting.  Useful information and practical know-how is therefore essential if new market entrants are to avoid the mistakes previously made by other businesses.

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