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e-commerce can boost your physical stores and drive your sales
E‐Commerce » Trends, Tips & Facts, Best Practice | 19.08.2015

How you can reinforce your bricks-and-mortar presence with an online store


E-commerce can often seem like a big commitment for bricks-and-mortar retailers, but with the growth of omnichannel retail, offering an online experience can also help to drive your physical shop sales.

A CreativeBloq article by Gavin Ray provides some essential advice on how to grow your physical retail presence alongside your e-commerce channels, helping you to navigate an increasingly fragmented buying cycle.

Offer your customers a smooth transition - and convenient options

The traditional purchase cycle (compare-decide-buy-acquire) has been fragmented by online shopping - but by offering services like click & collect, businesses can effortlessly combine their online presence with their physical stores and provide the convenience modern shoppers are looking for.

Along with delivery options, a webshop can offer a wider variety of payment methods, such as e-wallets and PayPal, than those offered in a bricks-and-mortar shop, adding value to your brand.

Know your customer

With consumers consistently researching and comparing products online, a webshop is the perfect opportunity for retailers to make themselves known to their target audience before they even step into a store.

Capturing data about your customers on your webshop can help you target advertising and special offers more precisely, letting you build a more personalised customer experience. Online special offers and deals that are also redeemable in-store (or as part of click & collect) can reinforce the relationship between your webshop and its bricks-and-mortar counterpart, strengthening brand loyalty and creating an omnichannel experience.

Find out more about how e-commerce can drive your physical shop sales.