Consumers have a powerful tool in their pocket - and mobile phones are fundamentally changing the retail experience. Watch Asendia’s video about the most important trends!
How can business adapt to this new m-commerce reality as e-commerce continues to evolve? While retailers are still working out what the growth in e-commerce means for their sales strategies, their customers have moved on. Mobile phones have connected the two worlds and raised consumers' expectations to another level.
Late and incorrect delivery are big customer complaints so providers must be realistic about the promises they make, especially when demand is high.
M-commerce is the next great retail opportunity: and the journey is only beginning…