Running a Direct Marketing Campaign
Spending time on the basic building blocks of a direct mail campaign is crucial to success, especially when it is going to run across border…Mail
Getting consumers past the shopping cart to the point of actual purchase becomes even more of a challenge when selling to cross-border shoppers. There are many steps along the way where the shopper may drop off the website. Moving the shopper all the way to the point of purchase only to lose them because of a poor shopping cart experience is not only frustrating, but results in a loss of very potential revenue for the etailer.
Check out eShopWorld’s infographic, Cross-Border Cart Abandonment Stats For Retailers, to learn some of the top reasons why shoppers abandon carts from foreign retailers. You’ll find out not just why shoppers abandon their carts, but also why shoppers on other websites complete the purchase. Get insights into abandon rates worldwide and see the most common items abandoned.
Direct marketing, such as direct mail campaigns, have certainly faced competition since the arrival of digital. However, this remains a key …Mail