US B2C E-commerce Report 2018

30 July, 2019

New York City skyline

249 million consumers shopping online once a month or more

‘Now more than ever, differentiation is a matter of exceeding customer expectations.’’
Wendy Cismoski, VP of Americas Marketing, SAP Customer Experience

The E-commerce Report: United States 2018 explores the US e-commerce market, analysing consumer behaviours, preferences and trends. The report also includes advice and predictions from experts from leading e-commerce practitioners.

Infrastructure & Logistics

The United States ranks well in almost all e-commerce indices, particularly the Ease of Doing Business Index (6th). Plus, with 88% of the American population accessing the internet, the US ranks 3rd in the Inclusive Internet Index.

E-GDP continues to rise in the US, increasing from 1.9% in 2015 to 2.56% in 2018. Overall, total B2C ecommerce spending reached $521 billion last year, with online marketplaces generating the majority of sales revenue.

E-commerce Landscape

In the US, online consumers are shopping online at least once per month. While Amazon sites were the most popular retail websites, eBay was the number one retail app in the US for both Android and iOS.

To learn more about e-commerce in the US and see how your business could target one of the world’s biggest consumer markets, download the US Ecommerce Report now.

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Visit http://www.ecommercefoundation.org/reports to download the full report.