An International Expansion Guide for Beauty Brands

What are the opportunities for long-term success in global expansion for beauty brands?

How important are localisation and logistics in global beauty E-commerce expansion?

ESW surveyed more than 16,000 shoppers from 16 countries to find out.

ESW_Asendia_International Expansion Guide for Beauty Bands

The global beauty industry has been on a wild ride for the last three years. First, Covid-related lockdowns sent many workers home and sales fell in 2020. Then, global conflict and inflation caused shoppers to re-evaluate their financial priorities. And now sales have largely rebounded and are on a strong growth trajectory. Through it all the beauty sector has proved resilient.

This report aims to give brands the insight they need to make data-driven expansion decisions that grow business.

What does this free report include?

Bullet PointHow much beauty shoppers plan to spend on online purchases

Bullet PointHow young shoppers are more likely to buy beauty products
Bullet Point The top 5 countries for global beauty e-commerce
Bullet PointWhat opportunities beauty brands have in global markets
Bullet Point How ESW and Asendia can enable global growth for beauty brands

“Today's beauty industry is built for Super Fans...who are motivated by scarcity and exclusivity - not price."



Asendia is a world leader in international e-commerce and mail, delivering packages, parcels and documents to more than 200 destinations across the globe.

We offer a specialist range of 100% carbon-neutral international packet and parcel services.

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