What are the opportunities for long-term success in global expansion for beauty brands?
How important are localisation and logistics in global beauty E-commerce expansion?
ESW surveyed more than 16,000 shoppers from 16 countries to find out.
The global beauty industry has been on a wild ride for the last three years. First, Covid-related lockdowns sent many workers home and sales fell in 2020. Then, global conflict and inflation caused shoppers to re-evaluate their financial priorities. And now sales have largely rebounded and are on a strong growth trajectory. Through it all the beauty sector has proved resilient.
This report aims to give brands the insight they need to make data-driven expansion decisions that grow business.
“Today's beauty industry is built for Super Fans...who are motivated by scarcity and exclusivity - not price."
Asendia is a world leader in international e-commerce and mail, delivering packages, parcels and documents to more than 200 destinations across the globe.
We offer a specialist range of 100% carbon-neutral international packet and parcel services.
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