What are the opportunities for long-term success in global expansion for consumer electronics brands?
How important are localisation and logistics in global consumer electronics E-commerce expansion?
ESW surveyed more than 16,000 shoppers from 16 countries to find out.
To meet new and emerging consumer demands. Consumer electronics brands have had to pivot significantly in the last three years, including to ecommerce. When lockdown orders sent workers home, consumers invested heavily in outfitting their homes and offices. In addition to purchasing equipment for work, shoppers pivoted to comforts like enhanced entertainment systems and smart home technology, often with subscription content or services built in.
This report aims to give brands the insight they need to make data-driven expansion decisions that grow business.
“Consumer electronics shoppers will browse global sites, but when it comes to actually completing a purchase, their standards are high."
Asendia is a world leader in international e-commerce and mail, delivering packages, parcels and documents to more than 200 destinations across the globe.
We offer a specialist range of 100% carbon-neutral international packet and parcel services.
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