What does it mean for a beauty brand to be sustainable?
ESW surveyed more than 16,000 shoppers from 16 countries to find out.
The beauty industry is on a growth trajectory with legacy brands and newcomers alike seeing increased sales and growth in new markets. But along with that growth is a growing chorus of young shoppers demanding that brands embrace sustainability and environmental responsibility.
The following report is meant to serve as a valuable source of consumer insight that helps you make data-driven decisions that are good for the bottom line and the planet.
“66% of shoppers have significantly changed their shopping behaviour to lessen their environmental impact."
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