What does it mean for an apparel brand to be sustainable?
ESW surveyed more than 16,000 shoppers from 16 countries to find out.
The apparel industry continues to be under scrutiny for its often questionable sustainability record. And while the rise of fast fashion indicates that many consumers consider apparel to be a commodity, there is a backlash brewing. From the booming second-hand market to shoppers digging deeper to buy longer-lasting, quality products, there is a growing call for brands to commit to transparent, honest sustainability practices.
The following report is meant to serve as a valuable source of consumer insight that helps you make data-driven decisions that are good for the bottom line and the planet.
“65% of shoppers have significantly changed their shopping behaviour to lessen their environmental impact."
Asendia is a world leader in international e-commerce and mail, delivering packages, parcels and documents to more than 200 destinations across the globe.
We offer a specialist range of 100% carbon-neutral international packet and parcel services.