Insights into E-Shopping Trends in Europe from Geopost

29 February, 2024


Geopost's release of the E-Shopper Barometer 2023 offers invaluable insights into the E-shopping trends in Europe.

The E-shopper baromever reveals the latest behaviours and expectations of +24’000 e-shoppers in 22 countries.

In the dynamic world of e-commerce, staying ahead of evolving consumer trends is crucial for businesses to thrive. The recently published 2023 Geopost e-shopper barometer uncovers interesting data:

  • 48% of all e-shoppers are regular e-shoppers
  • 62% of regular e-shoppers prioritise price in their buying decisions
  • 72% of regular e-shoppers are C2C users
  • 44% of regular e-shopers choose out-of-home delivery
  • 70% of regular e-shoppers prioritise predictability when purchasing online

As e-commerce continues to evolve, businesses that proactively adapt to changing consumer behaviors and market dynamics will be well-positioned to succeed in the digital retail landscape. The insights from the Geopost’s e-shopper barometer serve as a roadmap for businesses looking to navigate the complexities of the e-commerce industry and drive growth in an ever-changing environment.

With the key findings of the Geopost e-shopper barometer, Asendia can help businesses leverage their expertise, global reach, and innovative solutions to succeed in the competitive world of online retail. Reach out to our experts and discover how we can assist you further.



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