Xiaofeng works on how to better understand the unique social, mobile, and digital behaviours of consumers in Asia-Pacific and how to harness digital platforms to drive awareness. She helps B2C marketing and digital business professionals develop effective digital marketing and omnichannel engagement strategies in the Asia Pacific market.
Lionel heads up Asendia in the booming region of Asia-Pacific that includes subsidiaries in Hong Kong, Singapore, Australia and New Zealand. As such, Lionel works with some of the biggest global Asian brands and marketplaces.
During this one-hour webinar, Xiaofeng and Lionel share their insights on the emerging trend which can be a challenge to traditional online retailers: social commerce.
Social commerce, particularly live streaming commerce has become the fastest growing sector in retail, more than traditional e-commerce. In China, social commerce is expected to reach $684 billion by 2023, which will be accounting for 34% of online retail sales. In Western countries, however, social commerce is still at the early stages but growing fast. What can we learn from Asian markets? What has worked for them and how can retailers master social commerce? Watch our recorded webinar now to find out!
