Asendia SendNow provides digital shipping platform for Etsy sellers in eight markets

Press Release 6th August 2026, Paris| Asendia 

Asendia, the cross-border e-commerce specialist, has partnered with Etsy, the global marketplace for unique and creative goods, to provide trusted global shipping solutions through its innovative SendNow platform.

This strategic collaboration makes SendNow by Asendia accessible to Etsy sellers based in eight markets across Europe and the APAC region (Greece, Spain, Italy, Portugal, Netherlands, Australia, India and Vietnam). Sellers will be offered seamless access to domestic and international shipping solutions.

The initiative brings together Etsy’s vibrant community of creative entrepreneurs and Asendia’s global logistics network to create a solution that meets the everyday challenges of small-scale online retailers - many of whom design, produce and ship their products independently.

Introducing SendNow: A complete digital shipping solution

Asendia SendNow is a self-service online shipping platform designed specifically for small businesses and marketplace sellers. The platform provides end-to-end shipping management, enabling sellers to handle every aspect of their logistics from a single digital interface.

“Sellers come to Etsy to turn their passions into livelihoods,” said Roman Sobieri, Senior Director of Global Shipping at Etsy. “We’re always looking for ways to help them succeed, and simplified shipping is a big part of that. Working with trusted partners like Asendia means we can offer more flexible, reliable options that help our sellers thrive.”

Trusted delivery to support small business growth

As a trusted global shipping partner of Etsy, Asendia's SendNow service will be promoted directly to Etsy sellers in eight markets. Merchants in these countries will have access to convenient domestic shipping as well as international delivery to over 180 global destinations through the Asendia network.

"Shipping can be a challenge for many small business owners," said Simon Batt, CEO at Asendia. "Through our partnership with Etsy and the Asendia SendNow platform, we're simplifying logistics so sellers can focus more on growing their businesses and less on shipping."

This partnership is a reflection of Asendia's continued commitment to serving growing e-commerce markets with solutions that are smart, scalable, and deeply attuned to the needs of today's online sellers. By aligning with trusted platforms like Etsy, Asendia is extending its reach and reinforcing its position as a key logistics partner for marketplaces and merchants alike.

Building on a proven global partnership

Etsy, a global online marketplace known for unique, creative, handmade, vintage, and craft-supply products is already using Asendia services for shipping from the United States.

For more information about the new shipping service and how to get started, visit this link.

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