E-commerce Retail Calendar 2021: the dates that should be on everyone’s radar

From White Day to Black Friday, Christmas to Kwanza, the calendar year is filled with holidays and events that Fashion and Beauty retailers should be prepared for.

Planning seasonal promotions and marketing activity around these dates is crucial to maximising sales throughout the year. Often retailers start preparing months ahead, but while some dates are familiar to all, there are others that you may not be making the most out of. It’s worth checking what days are observed in your target region so you can connect with existing customers and attract new ones, by offering exciting, relevant products.

To help you plan for the year ahead, we’ve put together a handy downloadable e-commerce retail calendar. Download the free calendar today and get ready for every sales opportunity throughout the year.