Spain B2C E-commerce Report 2019

E-commerce turnover is expected to grow by over 20% in 2019.

‘There are a few elements that we experience as crucial for localizing your business to the Spanish market. First, make sure that you are aligned with local payment methods… Secondly, offer convenience adding elements to your customer.’
Roy Machielsen, Managing Director, Osudio

This exclusive report by Ecommerce Foundation explores the B2C e-commerce market of Spain, including the consumer behaviours and trends in this country. The report also features expert interviews with SAP, MultiSafePay, and Osudio.

Infrastructure & Logistics

Spain ranks highly in the Logistics Performance Index, which is based on customs-clearance efficiency, quality of trade, and ease of logistics services. Spain also places highly in the Ease of Doing Business Index and the E-Government Development Index, which shows the level of e-government development and investments.

E-commerce Landscape

63% of Spanish internet users are shopping online, which is high for southern Europe. Most e-shoppers use their smartphones to buy online, followed by laptops.

Spain is a medium-sized country, which means that most consumers feel the maximum delivery time for something they ordered online should be between 3-5 days. Clothing and footwear are the most returned product categories in Spain.

If you want to know more about consumer opinions on the most preferred payment method, revenue from the most notable segments in e-commerce, and much more, download the Spain E-commerce Report now.