Asendia: Case study e-commerce business The Entertainer

About The Entertainer

As one of the largest toy retailers in the UK with an average of one new store opening every month, the company has firm core values; It donates some of its profits via its charitable wing, The Grant Foundation, named after its founders. It doesn’t trade on a Sunday. It only sells toys with real play value. It takes recycling very seriously.

Whilst The Entertainer has a profitable business in its shops, it has a fast-growing, multichannel operation – 20% of its total sales are now made via its website, www.thetoyshop.com. Whilst sales are growing in France and Germany, the company plans to tap more markets in Europe, both east and west, through its online business.

The Challenge

The Entertainer first came to Asendia in 2012, at present they require efficient cross-border parcel services for its French customers with whom they want to be seen as local. Being something of a seasonal business, The Entertainer was looking to have more control on the logistics of its business at peak times.

The Solution

Asendia offered Priority Mail and Colissimo, a French parcel delivery service. Colissimo is the market leading solution in France and is provided by La Poste, one of Asendia’s founding partners.

Asendia manages the whole distribution, tracked and non-tracked, for their French customers. Colissimo has a number of delivery options that are a ‘must have’ in France and it has excellent brand recognition, therefore The Entertainer experiences less complaints, they have happier customers and are already looking at using further Asendia services. We work very closely operationally for the peak season and furnish The Entertainer with a personalised collection plan to meet their needs.

10 June, 2025

Global E-Commerce Opportunities in a fast-changing world: What…

Despite an unpredictable landscape, global retailers remain optimistic about cross-border expansion. Explore key findings from Asendia’s…

2 June, 2025

72% of retailers worldwide are still confident in cross-border sales…

Press Release 2nd June 2025, London | Asendia

Asendia's latest research, Beyond Borders: Cross-border e-commerce opportunities in a…

21 May, 2025

“Outside the Box with Asendia USA” Podcast

NEW Episode: The Impact of Global Logistics on the Subscriber Experience

In a special three-part podcast series, hosts Nick Agnetti,…

< Back to All Case Studies

The Entertainer

The Entertainer chose Asendia as a partner to help them expand cross-border in Europe. With France being their biggest international market, Asendia - with parent company La Poste - was the natural choice.