The Asia-Pacific (APAC) region has become a powerhouse for cross-border e-commerce.
With digitally savvy consumers, booming social commerce, and a strong appetite for global brands, this region offers international retailers an unmatched opportunity to expand. To succeed, however, understanding shopper expectations is key.
Shopper Insights Across APAC
- Cross-Border E-Commerce Adoption: Shoppers in Hong Kong (56%), Singapore (48%), and Thailand (30%) are highly engaged in cross-border e-commerce. Consumers mainly shop from China, followed by the USA, Japan, and South Korea. But they are also receptive to European brands.
- Product Preferences: Quality is key, especially in markets such as China, Hong Kong, and Thailand. From fashion and health & beauty to electronics, consumers are willing to buy more from trusted international brands.
- Mobile-First Shopping: Mobile commerce dominates the region, particularly in China, Korea, and Thailand.
- Social Commerce Growth: Platforms like Instagram, TikTok, and WeChat are driving significant retail engagement, especially in Singapore and Thailand.
- Delivery Expectations: In South Korea and Taiwan, consumers expect fast, convenient, and reliable parcel delivery.
Why APAC Holds High Potential for International Retailers
- Market Scale: China (#1) and Japan (#3) are among the largest e-commerce markets globally.
- Rapid Growth: Emerging markets such as Thailand and Taiwan are expanding rapidly, creating fresh opportunities.
- Digital Maturity: South Korea and Singapore are at the forefront of global digital adoption, setting new standards for online retail.
- Cross-Border Appetite: Shoppers across the region actively seek imported products, creating a natural opening for international sellers.
Seamless Distribution Solutions with Asendia
Reaching APAC shoppers requires more than just great products – it demands reliable logistics. That’s where e-PAQ Select comes in. Our solution is designed to help international retailers deliver seamlessly across China, Hong Kong, Japan, Singapore, South Korea, Taiwan, and Thailand while providing:
- Full track & trace for transparency and peace of mind
- Best-in-class final mile carriers for trusted delivery
- No unexpected import duties at delivery for a smooth shopping experience
APAC is the region where global retail growth is happening right now. And with the right delivery partner, you can meet shopper expectations for quality, speed, and convenience—and build long-term success.
Discover how Asendia can help you grow your business across APAC with tailored e-commerce shipping solutions.
