Infographic - Selling to Switzerland: Key facts about the market, customer expectations and customer behaviour

06 April, 2018

E-Commerce Destinations

In order for online retailers to successfully sell to Switzerland, it is important to understand facts about the buyer’s market and details about the behaviour and expectations of online Swiss shoppers.

In this infographic, Asendia presents some of the steps e-tailers can take to improve the shopping experience for cross-border customers from Switzerland. For example, Swiss shoppers still enjoy receiving printed catalogues that include discounts, promotions, and coupons. Knowing this, internet retailers can use direct mail as a way to keep their brand at top of mind. This is especially lucrative when marketing to Switzerland where a massive amount of shoppers (close to 80 percent) make purchases from foreign websites. Learn more about selling to Swiss online shoppers with this infographic!

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When selling to cross-border shoppers from Switzerland, it is critical for e-tailers to focus on the entire customer experience. The internet retailers that will ultimately come out on top are those that provide dedicated solutions aimed at alleviating concerns that could arise when international customers shop their site, such as language and payment barriers, extra international shipping fees and complicated returns policies.

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