Here are 5 reasons why Switzerland should be your next step — and how e-PAQ Select and e-PAQ Returns help you sell smarter.
1. A Market of High-Value Shoppers with Premium Expectations
With a GDP per capita of €93,500 and over €14,9 billion in e-commerce spend in 2024 (+3,5% for the online market from 2023), Swiss consumers are among Europe’s most affluent and digitally active.
They:
- Buy internationally: 54% shop cross-border
- Demand quality: 33% are willing to pay more for premium delivery
- Pay with trust: 97% use secure digital payment methods like cards, transfers, and e-wallets
This profile makes Switzerland ideal for brands offering smart, end-to-end experiences that blend premium logistics with transparent pricing.
2. Cross-Border by Design – and Legally Ready
Although outside the EU, Switzerland maintains close ties with it — allowing efficient customs integration and streamlined shipping.
With e-PAQ Select – Smart Gate Flex, retailers benefit from:
- End-to-end DDP (Delivered Duty Paid) service
- Customs handled via Swiss Post
- Tax transparency and fewer abandoned carts
This Smart Design reduces friction, delivers consistency, and creates a domestic-like experience Swiss shoppers expect.
3. Smart Logistics: Delivered with Local Trust
Smart delivery goes beyond the last mile. It means complete control, visibility, and adaptability across the journey.
e-PAQ Select includes:
- 24–48h delivery via Swiss Post (mailbox or parcel)
- Insured shipments with tracking
- MyConsignments App for import payment management
- e-PAQ Returns, a fully integrated solution for simple reverse logistics
Swiss consumers want full transparency — and thanks to the local presence and reputation of Swiss Post, you gain not just speed, but trust.
4. Legal Simplicity and Tax Advantages
Switzerland offers a business-friendly fiscal structure:
- Sellers under 100,000 CHF/year are exempt from Swiss VAT
- Over this threshold? Register via a local fiscal representative
- Since Jan 2024, Switzerland eliminated industrial import tariffs, reducing entry costs for key categories
By using DDP, retailers can include all duties/taxes at checkout — so customers receive their parcel with no extra steps, fees or confusion.
5. A Future-Proof Market with Sustainability Built In
Swiss consumers are forward-thinking, and sustainability matters.
With Asendia’s Smart Design approach, your brand taps into a logistics ecosystem that prioritizes:
- Green energy (Swiss Post’s “naturemade star” certified operations)
- Delivery by electric scooters to over 4 million households
- Circular logistics: PET returns and carbon-reduction initiatives
🚀 Ready to Sell to Switzerland in a Smarter Way?
Switzerland is ready. Are you?
Discover how e-PAQ Select and e-PAQ Returns help you offer the seamless, local experience Swiss consumers demand — with less friction, fewer returns, and smarter logistics.

