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Smartbox 

The collaboration between Asendia Italy and Smartbox is an example of how a strategic partnership can overcome logistics and distribution challenges, leading to innovative and flexible solutions.

About Smartbox

Smartbox is a leading gift box company, known for offering unique and customizable experiences. Their products are sold through two main channels: large-scale retail trade (GDO) and e-commerce. Founded in 2003, Smartbox has revolutionized the concept of gifting, offering themed gift boxes ranging from wellness to adventure, from romantic stays to culinary tastings. With a wide assortment of experiences, Smartbox has become a popular choice for those looking to give an original and unforgettable gift. Smartbox Group distributes its products in more than 18,000 strategic points of sale such as department stores and supermarkets, as well as through online retailers and through 9 websites of the various brands of the group.

Website: www.smartbox.it

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The challenge

In 2018, Smartbox was faced with the need to find a logistics and distribution partner that could efficiently and flexibly manage operations in Italy and Switzerland. The main needs included:

  1. Management of online shipments and large-scale retail channels : Smartbox needed a partner who could guarantee smooth management of shipments to end customers and physical points of sale.
  2. Flexibility in managing seasonal peaks: Smartbox's business is characterized by strong seasonal peaks, with significant increases in order volume during holiday periods such as Christmas and other holidays.
  3. Introducing innovative solutions: As the market and consumer needs evolved, Smartbox required innovative solutions, such as the digitization of gift boxes.

 

The Solution

Asendia Italy responded to Smartbox's challenge with a series of tailor-made services that revolutionized the customer's logistics and distribution structure.

  • Shipping management and dedicated warehouse: Asendia Italy has set up a dedicated warehouse for Smartbox, where it manages the arrival of goods, the management of e-commerce and B2B orders, together with distribution in Italy and Switzerland. 
  • Seasonal Peak Management: Asendia Italy is able to manage seasonal peaks with a significant increase in operational capacity, going from hundreds of orders to tens of thousands.
  • Customization of the service : Asendia Italy takes care of the entire life cycle of the products, from digital prints to the assembly of the physical displays containing the boxes.
  • Tracking and viewing orders: Smartbox can monitor the entire logistics and distribution process, through the My Asendia platform, which offers visibility and progress from order to delivery, including any inventory.
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"Con Asendia Italy, abbiamo migliorato significativamente l'efficienza delle nostre operazioni logistiche e di distribuzione, sia in Italia che in Svizzera. La gestione dedicata del magazzino, la flessibilità nella gestione dei picchi stagionali e le soluzioni innovative, sono state fondamentali per il nostro successo, permettendoci di offrire un servizio eccellente ai nostri clienti, incrementando le vendite".

Andrea Aganetti - Supply Chain Manager Italia

 

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This partnership continues to grow, demonstrating the value of integrated logistics and a customer-centric approach.

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