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What does it mean for an apparel brand to be sustainable? What actions can brands take to meet customer demands and be environmentally responsible?
We are delighted to partner with ESW who have surveyed more than 16,000 shoppers from 16 countries to find out.
The apparel industry continues to be under scrutiny for its often questionable sustainability record. And while the rise of fast fashion indicates that many consumers consider apparel to be a commodity, there is a backlash brewing. From the booming second-hand market to shoppers digging deeper to buy longer-lasting, quality products, there is a growing call for brands to commit to transparent, honest sustainability practices.
“65% of shoppers have significantly changed their shopping behaviour to lessen their environmental impact."
The following report is meant to serve as a valuable source of consumer insight that helps you make data-driven decisions that are good for the bottom line and the planet.
What does this free report include?
- How apparel's best customers are demanding sustainability?
- How markets with young populations are ranked highest for valuing sustainability?
- How apparel brands can meet sustainability expectations?
- How shoppers will reward apparel brands that are sustainable?
- How can ESW and Asendia support global growth?
